Owning a website for your online business is a fantastic idea, but sending marketing traffic directly to your website may not be the perfect thing to achieve business leads. Although some direct marketing may achieve better conversion because people are being sent to the landing page, you may be unable to retain and reaccess those who are unable to convert at that point in time due to one reason or the other. Whatsapp marketing
Facebook marketing algorithm changes from time to time and many businesses have lost faith in the marketing option as more money spent may not necessarily mean better conversion. If you are running campaigns for conversion on your website and you have continued to send Facebook traffic to the website for conversion, that may not be the best option for you. Whatsapp marketing
Although some businesses are converting well using this method, it may not be applicable to all. If you are a starter and you need a cost-effective way to market your business on Facebook, it is best you go through the Whatsapp route.
Benefits of Running a Whatsapp Marketing
- Whatsapp marketing allows you to retain a high percentage of people that have interacted with your ads
- You can always go back to the campaign to them for free afterward
- It improves conversion overtime
- Instant Feedback
Techniques to run a Whatsapp Campaign
- Create and configure a Business Whatsapp
- Create an auto-response introducing your product to people who potentially will message you
- Never send traffic directly to your Business Whatsapp link
- Rather link your Whatsapp Number to your Facebook page with which you will be running the campaign from
- Create a Whatsapp Campaign and target your Facebook audiences
- Let your Auto-response configuration has your product details and url to your website (if any)\
- Save the Whatsapp Contacts of those you get from the campaign
- Schedule a periodic Whatsapp broadcast to remind them of the product/service you offer
The beauty of this technique is that it allows you to utilize or edge closer to converting all the people that interacted or interested in your Facebook campaign over a period of time
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