If you have been around in the digital world, you would have heard of the latest app to hit it big – Whatsapp. What started off as a messaging service has now gained momentum as an advertising platform, with brands leveraging this platform to reach out to their audience and consumers with conversion oriented content.
While brands have already started exploring the possibilities of Whatsapp and its effectiveness, there are many who haven’t even begun to touch it yet! Read on to find out how you can campaign effectively on Whatsapp and convert your prospects into customers using the most popular messaging platform today!
1) Introduce your offer as an easy and convenient way to solve a problem.
In our experience, selling an idea on a cold list is one of the hardest parts of beginning any campaign. It’s important not to come across as pushy or too sales-y in your opening statement. Instead, identify and articulate a genuine problem that exists in your audience’s life. Then introduce your offer as an easy and convenient way to solve that problem.
By introducing your offer as a solution to a problem, you can create real value in your customers’ minds—and increase conversions. Incentivize people with a strong call-to-action.: Whether you are selling luxury goods or a white paper on marketing strategy, it’s important that you include some sort of call-to-action (CTA) in your email campaigns.
A CTA is something that lets people know exactly what you want them to do next. A few examples of a good call-to-action include a buy button, an email address, or asking them to schedule a meeting.
Don’t send emails right away: The biggest mistake marketers make when sending out their initial email campaign is sending it too soon. Before you hit send, make sure you have given your subscribers enough time and reason to read your message.
2) Decide what action you want the readers to take when they see your ad
Are you hoping they’ll reply and inquire further? Are you looking for them to call your business directly? Take note of what action you want, and don’t forget that you can use all seven ways in one campaign. As always, test different ads—this way, it’s easier to determine which message resonates best with your audience.
Don’t focus solely on one action. Doing so limits your reach, because Facebook shows ads based on what you’ve selected and who it thinks is relevant to those interests. The best way to create a successful campaign is by using multiple messages—the more tailored you are, the better your chances of attracting an audience that will engage with your content. Test different combinations of messaging and call-to-action buttons until you find what works best!
Remember, your audience isn’t homogenous. Because of that, one message or style may not be as effective as another. For example, if you sell women’s shoes and want people to follow your brand on Instagram, a message like check out our new collection here! may work better than learn more about how you can #AddAllTheStrapShoes. Keep in mind that while both messages convey important details about your business, they have different objectives.
3) Set realistic expectations about what results you can expect from your ads.
There are so many tools out there that can help you determine if your campaigns are successful. Make sure to regularly monitor these numbers and set goals accordingly. If a campaign isn’t turning out as well as expected, make changes and try again. The key is knowing what works best for your business—and then being willing to spend enough time iterating until you nail it!
A key part of campaign success is setting realistic expectations. Don’t assume that your ads will be a roaring success right off the bat.
4) Use images in every ad that you make.
Images are often more impactful than text and can provide more info in less time. Try to use images when you advertise on other people’s platforms, including email newsletters and social media. It’s always a good idea to include an image with your ad copy. This will ensure that your ad stands out among everyone else’s.
The second way you can improve your ads is by using benefit-oriented copy. To do that, start with what (or product benefits) rather than how or why. For example, if you are advertising a line of vitamin supplements, don’t say how many pills there are in each bottle or why you need them. That information isn’t as important as knowing how those vitamins will benefit potential customers.
So how can you come up with benefit-oriented copy? Ask yourself what your potential customers are looking for. What do they want from their lives, and how does your product help them get it? Once you have a few ideas, start writing down some ideas. You’ll be able to edit them later and whittle them down until you have something that’s very effective.
5) Track your progress by setting up conversion tracking.
This is a feature of Google Analytics that allows you to track what actions your visitors take on your website and whether they purchase or perform other key actions. When setting up conversion tracking, there are four variables that you can track: links, goals, ecommerce transactions, and offline conversions. Each variable has its own page in which you’ll be able to set up your conversion tracking.
Plan for advertising and pay-per-click. : To start off, you’ll need to determine how much you’re willing to spend on paid social media campaigns, otherwise known as advertising or PPC (pay per click). You can either set a budget yourself or utilize a tool such as SEMrush that allows you input your competitors’ budgets and it will give you an estimate of what they are spending.
6) Retarget people who viewed your ad but didn’t convert.
Most people who view your ads don’t convert right away. Retargeting is a strategy that allows you to show ads to those viewers, even if they’ve already visited your website or used your mobile app. These can be sponsored posts on Facebook, Instagram or Twitter. As always with retargeting it’s important not overdo it. Ideally each user should see your ad no more than once in a 24-hour period and ideally at a time when they are interested in making a purchase.
Create an in-app reminder.: In-app reminders are a tool that allows you to reengage users who visit your website but don’t convert on their first visit. By sending these non-converters notifications about products or information they’ve viewed, you can increase conversion rates of both new and returning customers.
7) Study each campaign individually and make changes when it performs poorly.
As a content marketer, you’re constantly creating, testing and refining your messaging. If a campaign isn’t performing well—or if you have no idea how it’s performing at all—it’s crucial that you take a step back and figure out what could be improved. Perhaps your landing page is too long or doesn’t include enough information on how users can participate in your campaign.
Observe and analyse each campaign individually, and make changes when it performs poorly. This can help you better target your audience so that your messaging is more likely to resonate with them. With just a little work, you can create more effective campaigns that drive more conversions.
Conclusion
All social media channels come with their own issues, but there’s one platform that still manages to trump them all: Facebook. With more than a billion users worldwide, reaching your target market on Facebook is easier than ever. There are three main types of campaigns you can run on Facebook: page likes, page post engagement and image-only ads. It doesn’t matter which type of campaign you decide to go with first – each one has its own upsides and pitfalls.
