Starting a Profitable Business in Nigeria – Understanding Modern Marketing Techniques

One of the most important tools when starting a profitable business in Nigeria is its marketing techniques. For any business to be successful, it must have a very effective marketing plan and technique that is consistent over time.

Consider a businessman who opens a big supermarket coupled with an e-commerce website which must have cost a fortune to set up but failed to deploy a means through which the products will get to their potential buyers, the business will definitely fail. Marketing goes a long way in creating awareness for products and images for the brand.

Many businesses nowadays have failed to adapt to the latest trends in marketing. In this article, we will be introducing without much detail different online marketing tools that could be deployed by businesses in order to reach more potential clients and hence make more sales.

To run a profitable business in Nigeria, you must adapt yourself to the latest marketing trend. We will be listing a few of them below but they may not necessarily be applicable to all forms of businesses. However, they are important tools for most busnesses.

Modern Marketing Tools

  • Organic Social Media
  • Paid Social Media
  • Instant Messaging Channel
  • Email Marketing
  • Display Retargeting
  • Website Banner
  • Video Ads
  • Content Creation
  • Search Engine Optimization
  • Affiliate Marketing

As we have indicated earlier, some or all may not be applicable to some businesses but the above-listed strategies form the core of modern marketing for most SMEs and Large businesses today. I promise to touch them one after the other in our subsequent topic treatments.

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